Routes to New Networks

The objective of this study has been to scan the internet and other sources to identify unconventional marketing techniques that have been attempted to date by, in and surrounding the public transportation industry, and to solicit ideas for more unconventional applications that transit agencies and TDM professionals can consider. There has been a special focus on low cost, high impact techniques that can be easily and quickly employed to reach target markets and audiences. The study also provides tools for transit agencies to use the various sources for their own tailored marketing approaches.